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  Reference No GMS/Sr. Marketing Manager/2016  
  Company Name Genuine Managment Services  
  Designation Senior Marketing Manager - Bus/ Automotive Industry/ Gurgaon  
  Company Profile Leading name in Automobile Industry  
  Job Profile 1. Marketing Research with a view to qualitatively and quantitatively assess: Buyer Behavior Trends Positioning of company's Buses/ LMD as they exist as per buyer perception Pricing including Price Value Trade Off Competitive Intelligence 2. Marketing Representative in Engineering CFTs formed for developing new Bus/ LMD Platforms and Upgrades of Existing Products. Herein, would be responsible for: Identifying Market Opportunity trends and size. Initiating the Business Case towards New Product Development Vision Gate and M0 / S0 Sign Off on behalf of Sales & Marketing. 3. Conceptualizing and deploying Advertising Campaigns of Buses/ LMD 4. Positioning Campaigns to reinforce / correct positioning in line with Marketing Research 5. Tactical Campaigns in line with short terms volume objectives in consultation with Bus/ LMD Sales 6. Budgeting of Promotional Overheads and monitoring the same 7. All Advertising agency / Event Manager Interaction needed. 8. Single Point Contact for all Bus/ LMD Sales personnel for any support needed for: Conducting Promotional Activities Designing and conducting Sales Training Programs Designing and developing all BTL Promotional Material Designing and developing Sales Aids 9. Sales Volume with a view to ascertain volume inputs to initiate the Business Planning Process.  
  Experience required  
  Industry Automobile  
  Functional Area Marketing  
  Location Gurgaon  
  Compensation 16 Lacs - 20 Lacs  
  Candidate Profile UG: Any Graduate - Any Specialization PG:Any Postgraduate - Any Specialization Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required  
  Job Description 7+ years in Sales & Marketing from Commercial Vehicles, Construction, Cars, Auto Components or Tyre Industry. Candidates with Bus/ LMD Sales / Marketing exposure preferred.  
  Contact Person Ms. Neha  
  Contact No 22375040  
  Website www.genuinejobs.co.in  
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